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Statistics

What do the experts say about Mobile Billboard Advertising?  The comments and statistics speak for themselves.  No other medium is as cost effective and powerful as Mobile Billboard Advertising.

"Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness."                     

The Point of Purchase Institute

Mobile billboards boost name recognition 15 times greater than any other form of advertising.

European Outdoor Advertising Assoc.

Messages on outdoor mobile billboards have a 97% recall rate.

RYP and Becker Group

98% of the respondents felt that the ad created a positive image for the advertiser.

Robinson, Yesawich & Pepperdine Inc.

29% say outdoor advertising caused them to visit a retail store within a week.

Arbitron National In-Car Study

91% of all people notice words and pictures displayed on trailers. 

American Trucking Association

98% of in-car audiences indicated they notice truck-side ads.

American Trucking Association

96% of respondents say mobile advertising is more effective than traditional outdoor advertising. (Static billboards)

Outdoor Advertising Magazine TACA Research

Mobile billboards boosts name recognition 15 times greater than any other form of advertising.  

European Outdoor Advertising Assoc.

Mobile advertising generates 2.5 times more attention than a static billboard.

Perception Research

81.5% responded that someone else in the vehicle saw the ad.

Robinson, Yesawich & Pepperdine Inc.

91% of respondents notice both graphics and text.

American Trucking Association and 3M Corporation

An equal proportion of respondents first noticed the ad on the side as did first notice the ad on the back of the vehicle.

Robinson, Yesawich & Pepperdine Inc.

Americans report spending an average of 15 hours a week in-car, either as driver or passenger. 

Young men 18-34, elusive to TV advertisers, have huge exposure to outdoor media.  In-car audiences are a vital advertising consideration in all-sized U.S. media markets.  O utdoor and radio advertising are very complementary. 

Arbitron Inc./Edison Media Research